Definition: This calculator computes the Average Daily Rate (A) for a lodging business, such as a hotel or resort, by dividing total revenue by rooms sold. It also estimates ADR (E) using average monthly revenue and total rooms.
Purpose: Helps hoteliers and property managers measure revenue performance per room, optimize pricing strategies, and assess business health in the hospitality industry.
The calculator uses these formulas:
Formulas:
Steps:
Calculating ADR is key for:
Example: For a hotel with \( R = \$2,558,000 \), \( S = 18,047 \), or \( M = \$426,333.33 \), \( N = 100 \):
This shows the hotel’s ADR is $141.74 per room, or approximately $142 using monthly estimates.
Q: How is ADR calculated?
A: ADR is calculated using: (1) \( A = \frac{R}{S} \), dividing total revenue (\( R \)) by rooms sold (\( S \)), excluding complimentary or vacant rooms; or (2) \( E = \frac{M \div 30}{N} \), dividing average monthly revenue (\( M \)) by 30 days and total rooms (\( N \)).[](https://www.omnicalculator.com/finance/adr)
Q: Why is ADR important?
A: ADR measures average revenue per room, helping assess pricing effectiveness and financial performance. Combined with occupancy rate, it informs RevPAR for a fuller revenue picture.[](https://www.omnicalculator.com/finance/adr)
Q: How can I increase ADR?
A: Offer unique experiences (e.g., themed rooms), charge more for premium amenities, provide discounts for longer stays, or bundle local events into packages to justify higher rates and boost direct bookings.[](https://www.omnicalculator.com/finance/adr)